How do you make a computer commercial for data scientists? You don’t.

You make an interactive puzzle-breaking film driven by data. 

*Streaming on Peacock*

Finalist at Tribecca Film Festival

For the full website experience and to download the data challenges visit: hp.com/unlocked

Case Study

Unlocked Trailer

Our Unlocked Film is broken up into chapters with each chapter ending on a data science challenge. We created a single string-out of the film to be aired on Peacock that drives audiences to the website experience.

We made a set of tutorials with Head Data Scientist Ken Jee for those who need a little extra help through each challenge. These optional videos are companion materials to the Unlocked film experience. If you’d like to see each challenge tutorial, visit: hp.com/unlocked.

Photography

 

Made at Giant Spoon

Creative Director: Andrew Mellen

Senior Writer: Allie Haroutunian

Senior Art Director: Austin Ho

Series Writer: Laura Deeley

Director: Jonathan Pearson

Executive Producer: Jason Lau

Senior Producer: Sarah Novosad

Account Director: Jamie Samuel