Ever wondered what QDOBA stands for? We answered it.
For the week leading up to the launch, we built anticipation with a social hype campaign, garnering over 36,000 fan acronym submissions. We took some of our favorites and turned them into social gifs.
On launch day, we dropped our Stands For Flavor videos, finally giving fans the answer they’ve been waiting for.
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Made at The Many
Copy: Adam Wagner & Allie Haroutunian
Art Direction: Jordan Lee Rich & Leslie Lechner