For Black History Month, how do we tell consumers that Walmart carries the largest number of Black-led brands of any retailer?

Tapping music superstars Boyz II Men, and viral social trends, we spread the love to products in a way only 90s R&B can…On Bended Knee.

Film

Social content

Made at Contender Labs

ECD: Marcus Moore | CD Art: Frank Tamakloe | ACD Art: Austin Ho | ACD Writer: Allie Haroutunian