Allie Haroutunian

How do you launch an inclusive swimwear line with all the sizzle of summer?

By inviting everyone into the water! We casted across body types and skin tones to put body positivity front and center. Set within an immersive aquatic paradise, our tantalizing music video starred the queen of hotties and thotties, Megan Thee Stallion. The message was undeniable: summer 2025 was for every body.

Music Video

Social Cutdown

Made at Contender Labs

ECD: Marcus Moore | CD: Kendra Croft | ACD Writer: Allie Haroutunian | ACD Art: Austin Ho | ACD Art: Temi Lawson