The kitchen is overwhelming, often inducing stress and fear. Sur La Table helps to end kitchen intimidation by cutting out the clutter and getting back to the roots of simple, straightforward cooking. We celebrate the ease of cooking.
Sur la Table’s current logo is a fancy, outdated script. Our logo refresh makes the brand feel down-to-earth and approachable.
Will run in magazines like real simple and in ambient settings, like upscale malls and high traffic areas.
These will appear on sites like Tasty, Food Network, but also on Yelp to encourage people to cook instead of order out.
A website scale takes over the Sur La Table homepage and asks the user to rate their intimidation level. The language of the website will change based on their rating.
MOBILE WEBSITE EXTENSION
An interactive in-store component will be added to Sur La Table's mobile site. When the user chooses “help me find that thing” a barcode scanner will pop up and the user can scan the code to get more details -- on their level.