The era of hoity-toity, complicated and technical cookware is over.

Let’s end kitchen intimidation and help everyone get back to the roots of simple, straightforward cooking…without all the jargon.

We’ve reimagined the Sur La Table brand as the most approachable version of itself.


MANIFESTO

PRINT

LOGO REFRESH

Sur la Table’s current logo is fancy, outdated script. Our logo refresh makes the brand feel down-to-earth and much more approachable.

WEBSITE REDESIGN

We created a website takeover on the Sur La Table homepage asking users to rate their kitchen intimidation level. The language of the website will change based on their rating and comfortability level.

MOBILE WEBSITE EXTENSION

An interactive in-store component will be added to Sur La Table's mobile site. When the user chooses “help me find that thing” a barcode scanner will pop up and the user can scan the code to get more details -- on their level.

DIGITAL BANNERS